Plotly Dash Skills: Familiarity with Dash Open Source and Python.
Company: Plotly
Title: SEO Content Strategist
Category: Full time
Location: Canada (remote)
Experience: 2+ years of exeperience
Application: Link to apply
Plotly is a pioneer and leader in providing tools that help data scientists maximize their productivity and share their insights. We are accelerating our mission and adding to our world-class team of engineers, product specialists, and sales/marketing professionals. We are a tight-knit but rapidly growing team where each person has an immediate meaningful impact. Plotly is looking for a content strategist to drive our SEO content program. Reporting to our Director of Marketing, you will develop and execute a strategy for improving web performance by producing rich content that resonates with a highly technical, Python-focused audience. (*In order for your application to be considered, please submit 2 writing samples like blog post, user story, or whitepaper in the form.)
Duties & Responsibilities:
- Plan and execute a content strategy to optimize performance for organic and paid search
- Write and publish content for Plotly’s blog, website, and collateral like white papers and user stories
- Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas
- Collaborate closely with team members in product marketing, demand generation, and website development to achieve campaign goals
- Work with internal and external collaborators and creative resources to deliver content assets that are coherent with our brand voice and strategy
- Perform keyword research to optimize website landing page copy for search ranking
- Manage editorial calendar and identify gaps in content
- Mobilize storytelling opportunities or optimize existing written content on all digital channels — owned, earned, and paid platforms
Job Requirements:
- 2+ years in a content development and/or SEO role within the tech industry
- Excellent technical writing and communication skills
- Strong analytical skills and results-driven
- Demonstrated history of executing SEO content strategies with A/B testing and proven results
- Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles, for a variety of target audiences
- Proven ability to execute copywriting, ads, and other content publications
- Proactive attitude with a natural drive to learn and grow
- Well-organized and able to manage multiple projects
Technical requirements:
- Familiarity with Dash Open Source and Python (Please share if you previously created a Dash app or written an article about one)
- Previous experience with Google Search Console, Semrush, Screaming Frog, Ahrefs, or similar SEO tools
- Familiarity with Google Analytics and CMS tools like Prismic or Wordpress
What We Can Offer You:
- A way to put your skills to use enabling people around the world to better understand their data and make better decisions
- Knowledge-sharing with smart, motivated colleagues and folks working at the most sophisticated companies in the world
- Flexible schedule and generous PTO
- Medical, dental, vision, and more benefits
- Company stock options
- Remote work policy
- Parental leave policy
- Learning and development program
- Community involvement
- Home office set up fund