I suppose you might call it context-specific search results, but specifically it’s a about displaying different dashboards (different pages) for different product types.
I have a text input for product code. If the user enters the product code for ice cream (and hits enter) they get the frozen food dashboard for that product. If they enter the product code for apples, they get the fresh fruit and veg dashboard, which is quite different to, and the data source is entirely separate from, frozen foods.
I expect to support a large number of customized dashboards for different types and sub-types, and pages seem the right way to go.
In addition, having URLs for a specific dashboard/product that users can share via email and IM is important (e.g. local.tld/frozen?prodcode=123456)